When it comes to baby care, fragrance plays a powerful role in how we connect with products. A gentle, sweet-smelling baby wash can evoke feelings of comfort and cleanliness — it’s no surprise many parents are drawn to that classic “baby scent.” But not all fragrances are created equal.
Not All Fragrance Is Bad — But Not All Are Made for Babies
It’s important to understand that “fragrance” isn’t inherently harmful. In fact, scent can be soothing and even beneficial when derived from the right sources. The issue lies in how a product is fragranced.
Many commercial baby products rely on synthetic perfumes to achieve a consistent, strong scent. These artificial fragrances often contain ingredients like phthalates or common allergens, which can be too harsh for delicate baby skin — leading to dryness, irritation, or even allergic reactions over time.
A baby’s skin is thinner and more absorbent than an adult’s, making it more vulnerable to these types of ingredients. That’s why choosing the right kind of fragrance matters.
A Better Way: Gentle Scents from Therapeutic Essential Oils
At Indimums, we believe in nourishing your baby’s skin — not overwhelming it. Our products may retain a light natural fragrance after use, derived solely from therapeutic essential oils used for their skin and scalp benefits, a practice that existed long before synthetic scents were ever created. We do not add any artificial or chemical perfumes.
We don’t add artificial or chemical perfumes. Instead, we allow the subtle, plant-based aroma of essential oils to shine through. The result? A soft, soothing fragrance that’s as pure and gentle as your baby.
By embracing nature’s own aromatic ingredients, we help preserve the natural balance of your baby’s skin microbiome — supporting healthy development without unnecessary additives. So next time you catch the faint, calming scent of an Indimums baby wash or shampoo, know that it's not a synthetic perfume — it's nature’s own touch, doing what it does best.
Because better beginnings should start naturally!💚
