Why Chemical Cleansers Come at a Cost?
Most mainstream cleansers, whether for home or baby care, are made in factories that depend on synthetic chemicals and intensive processes. This production contributes to industrial emissions and chemical waste, adding to air and water pollution long before the product even reaches homes. The problem doesn’t end there—once these cleansers are used, chemical residues wash down our drains, finding their way into soil and waterways. Over time, this disrupts aquatic ecosystems, contaminates groundwater, and reduces soil fertility. In short, every wash, mop, or bath with chemical-laden products leaves behind a footprint that the planet—and our children’s future—must bear.
The Reetha Difference
Our products at Indimums take a radically different approach. By choosing Reetha (Soapnut) and Shikakai (soap pod), nature’s own gentle cleansers, we skip the entire chain of synthetic production that harms the environment. Reetha is biodegradable, meaning it returns harmlessly to the soil and water after use. There are no hidden toxins, no residues that linger in the environment, only the safe cycle of nature continuing as it should. For parents, this means every wash not only protects their baby’s delicate skin but also safeguards the planet their child will inherit. A clean baby and a clean conscience—that’s the better choice.
Empowering Tribal Farmers in Karnataka
But our journey to better doesn’t stop with what’s inside the bottle. The Reetha and Shikakai we use are grown by tribal farming communities in Karnataka, many of whom have been cultivating these trees for generations. Traditionally, their harvests often remained confined to local use or undervalued by middlemen. By working directly with these farmers, we help connect them to the mainstream market and ensure they receive a fair livelihood for their work. This means better incomes, more stability, and dignity for their families—while allowing them to continue preserving their traditional knowledge of sustainable farming.
Caring Better, Together
At Indimums, every choice—from ingredients to sourcing—is guided by the belief that caring for our babies also means caring for the world they will grow up in. By choosing products that are both planet-friendly and people-positive, parents become part of a cycle that nurtures not only their children but also the environment and communities that sustain us all.
