Toru: I’ve been wondering… why is it so hard these days to find baby care products made with nature-based ingredients?

Kiki: Wait—what are nature-based ingredients? And why are they so important for babies?

Toru: Nature-based ingredients come from plants and other natural sources like Reetha, Shikakai, or Aloe Vera—without harsh chemicals. They matter because a baby’s skin is about 30% thinner than an adult’s. That means it absorbs more and gets irritated more easily. Natural ingredients are just safer for their delicate skin.

Kiki: Then why do people still go for those bright bottles with strong smells and fancy labels?

Toru: Honestly, we’re naturally drawn to factory-made products because their bright colours, strong smells, and fancy labels catch our eye and make us curious. But what looks or smells good isn’t always good for us—especially when it hides synthetic ingredients. For baby care, we have to look beyond the glamour and choose what’s truly safe. 

Kiki: Is that why Reetha isn’t talked about much anymore? Even though it’s from here? 

Toru: Exactly. In chasing modern solutions, we’ve forgotten powerful herbs like Reetha—used for generations in India. It’s gentle, hypoallergenic, naturally pH-balanced, and eco-friendly. It grows on trees, needs no chemicals, and is perfect for sensitive baby skin. 

Kiki: Wow! So… are there any baby care brands that actually use Reetha as a main ingredient?

Toru: Yes, there are. Indimums uses Reetha not as a side ingredient—but as the hero. Their products are made with indigenous herbs like Reetha, Aloe Vera, and Shikakai, all processed gently in a chemical-free kitchen. Plus, they’re both time-tested and lab-tested—which means they're safe, natural, and effective

Kiki: Amazing! Finally, someone who’s doing baby care the right way! 💚