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Toru - Our Guardian Of Natural Care
Toru is calm, wise, and carries generations of care on her back. She grounds us in nature, in wisdom and generations of what has worked. Our products are Toru Approved - Natural • Safe • Effective
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Kiki - Our Keeper of Curiosity
Kiki is free-spirited, curious and full of questions — just like our little ones! She reminds us to stay curious and always question the easy ways. Our products are Kiki Approved - Simple • Honest • Better
Toru & Kiki Knowledge Nest
Guides, Tips & Ingredient truths
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Why Does Sourcing Real Reetha Make Indimums Sus...
Saumya, Founder | 5 min readSustainability is an easy word to print beside a leaf. It becomes more meaningful when a brand explains the choices behind it. For Indimums, reetha...
Why Does Sourcing Real Reetha Make Indimums Sus...
Saumya, Founder | 5 min readSustainability is an easy word to print beside a leaf. It becomes more meaningful when a brand explains the choices behind it. For Indimums, reetha...
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Is Reetha A Better Alternative To Chemical-Base...
Saumya, Founder | 5 min read Parents often use 'chemical-based' to mean a cleanser they worry will be too strong for baby skin. The concern is understandable, but the wording...
Is Reetha A Better Alternative To Chemical-Base...
Saumya, Founder | 5 min read Parents often use 'chemical-based' to mean a cleanser they worry will be too strong for baby skin. The concern is understandable, but the wording...
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Why Has Reetha Been Used For Generations In Ind...
Saumya, Founder | 5 min readFor some families, reetha is not a new ingredient to discover. It is the dried fruit they remember soaking before a hair wash, or a...
Why Has Reetha Been Used For Generations In Ind...
Saumya, Founder | 5 min readFor some families, reetha is not a new ingredient to discover. It is the dried fruit they remember soaking before a hair wash, or a...