Our journey started with a bold mum.
When Saumya was expecting her first child, one incident shook her deeply—her husband was denied a routine medicine because it carried risks for their unborn baby. That moment opened her eyes to a hidden truth: chemicals don’t just sit on the surface, they can break through the skin barrier and enter the bloodstream. Yet, this silent risk is poorly understood and barely spoken about, especially when it comes to babies. An engineer from NIT and MBA from IIM, Saumya—now a mother of two—felt she couldn’t ignore it. She set out to create the products she wished existed for her sons: truly natural, safe, and better for babies in every way.
Truly better naturals…where herbs lead, not follow.
We create formulations where potent indigenous herbs like Soapnut aka Reetha (found in South India) are the main ingredients - they are also not at the end of a long ingredients list! Just the mere presence of a herb will not do; it has to be the hero ingredient and not the sidekick.
Better means less processed, more preserved.
We draw upon indigenous knowledge and hand processes in a chemical-free kitchen to keep ingredients as close to their original state as possible, ensuring that their full benefits are retained and not lost through excessive processing during production.
Because now we know better, that history will repeat itself.
History lists many once “safe” chemicals that are now proven to be harmful. In the case of baby care, chemicals like BPA, Formaldehydes, Phthalates, Parabens, and SLS are now banned. At Indimums, we remain cautious, knowing today’s safe chemicals can be tomorrow’s toxins.
Better safety for the little one means "Time-Tested" along with "Lab-Tested"
We believe safety should be seen from every lens. That’s why our products go through both lab testing and the test of time. Lab tests help us understand the science—identifying safety, performance, and skin compatibility in a controlled setting. But we also know that some effects only reveal themselves over longer use. That’s where time testing matters: centuries of safe, everyday use of our natural ingredients give an additional layer of assurance. Together, lab-tested precision and time-tested wisdom ensure double safety for your baby’s delicate skin.
Better in caring for the planet & tribal farmers.
Our formulations are 100% biodegradable that do not contaminate water and soil around us. Because being better for your baby should also mean being better for their future. Our main ingredients are sourced from the tribal farmers of South India, where a community of women farmers are involved.
Toru & Kiki Knowledge Nest
Guides, Tips & Ingredient truths
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How to Get the Best Results from Our Baby Shampoo
When it comes to caring for your baby’s delicate scalp and hair, less is truly more. At Indimums, we believe in the power of nature and gentle care. Our Reetha and...
How to Get the Best Results from Our Baby Shampoo
When it comes to caring for your baby’s delicate scalp and hair, less is truly more. At Indimums, we believe in the power of nature and gentle care. Our Reetha and...
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Worry Less & Wean Better!!
The journey of parenthood is a beautiful rollercoaster, and one of its most exciting phases is introducing your little one to the wonderful world of solid foods – weaning !...
Worry Less & Wean Better!!
The journey of parenthood is a beautiful rollercoaster, and one of its most exciting phases is introducing your little one to the wonderful world of solid foods – weaning !...
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Indimums - Caring for the Planet & Tribal Farmers
Why Chemical Cleansers Come at a Cost? Most mainstream cleansers, whether for home or baby care, are made in factories that depend on synthetic chemicals and intensive processes. This production...
Indimums - Caring for the Planet & Tribal Farmers
Why Chemical Cleansers Come at a Cost? Most mainstream cleansers, whether for home or baby care, are made in factories that depend on synthetic chemicals and intensive processes. This production...
