Parents question what goes into their child’s food. But what goes on their skin is often accepted blindly.
When Saumya was expecting her first child, one incident shook her deeply—her husband was denied a routine medicine because it carried risks for their unborn baby. That moment opened her eyes to a hidden truth: chemicals don’t just sit on the surface, they can break through the skin barrier and enter the bloodstream. Yet, this silent risk is poorly understood and barely spoken about, especially when it comes to babies.
An engineer from NIT and MBA from IIM, Saumya—now a mother of two—felt she couldn’t ignore it and Indimums was created to change that.
Born from a parent’s discomfort with misleading babycare marketing and ingredient lists that didn’t align with claims.
The Indimums’ Way
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𝐖𝐞 𝐝𝐞𝐟𝐢𝐧𝐞 𝐧𝐚𝐭𝐮𝐫𝐚𝐥 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐥𝐲
For us, natural doesn't mean an active added to a chemical base. It is starting with nature itself — and keeping ingredients close to their original form, without unnecessary processing.
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𝐖𝐞 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐰𝐡𝐚𝐭 𝐢𝐬 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐞𝐝 '𝘁𝗵𝗲 𝗻𝗼𝗿𝗺'
Just because something is industry standard doesn’t mean it’s right for babies. Instead of chemical cleansers, we chose Reetha — a time-tested, natural alternative.
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𝐖𝐞 𝐛𝐮𝐢𝐥𝐝 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬, 𝐧𝐨𝐭 𝐪𝐮𝐢𝐜𝐤 𝐟𝐢𝐱𝐞𝐬
Many products are designed to correct visible problems after they appear. We believe healthy skin and hair come from balance and support from the start — not constant intervention.
Take #WhatsInYourBottleChallenge
Grab your favorite baby product and flip it over. How many ingredients can you recognize? You might be surprised by the number of unfamiliar chemicals in the list. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 "𝐧𝐚𝐭𝐮𝐫𝐚𝐥" 𝐚𝐧𝐝 "𝐩𝐥𝐚𝐧𝐭-𝐛𝐚𝐬𝐞𝐝" 𝐭𝐚𝐠𝐬 𝐦𝐚𝐲 𝐧𝐨𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐠𝐮𝐚𝐫𝐚𝐧𝐭𝐞𝐞 𝐜𝐡𝐞𝐦𝐢𝐜𝐚𝐥-𝐟𝐫𝐞𝐞.
