Parents question what goes into their child's food. What goes on their skin deserves the same question.
When Saumya was expecting her first child, one incident shook her deeply—her husband was denied a routine medicine because it carried risks for their unborn baby. That moment made her ask a question she hadn't asked before: what exactly goes on a baby's skin, and does anyone check?
An engineer from NIT and MBA from IIM, Saumya—now a mother of two—felt she couldn’t ignore it and Indimums was created to change that.
The Indimums’ Way
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𝐖𝐞 𝐝𝐞𝐟𝐢𝐧𝐞 𝐧𝐚𝐭𝐮𝐫𝐚𝐥 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐥𝐲
For us, natural doesn't mean an active added to a chemical base. It is starting with nature itself — and keeping ingredients close to their original form, without unnecessary processing.
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𝐖𝐞 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐰𝐡𝐚𝐭 𝐢𝐬 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐞𝐝 '𝘁𝗵𝗲 𝗻𝗼𝗿𝗺'
Just because something is industry standard doesn’t mean it’s right for babies. Instead of chemical cleansers, we chose Reetha — a time-tested, natural alternative.
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𝐖𝐞 𝐛𝐮𝐢𝐥𝐝 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬, 𝐧𝐨𝐭 𝐪𝐮𝐢𝐜𝐤 𝐟𝐢𝐱𝐞𝐬
Many products are designed to correct visible problems after they appear. We believe healthy skin and hair come from balance and support from the start — not constant intervention.
Take #WhatsInYourBottleChallenge
Grab your favorite baby product and flip it over. How many ingredients can you recognize? You might be surprised by the number of unfamiliar chemicals in the list. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 'natural' and 'plantbased' on the front don't always tell you what's on the back.
