We found an answer that was better.
‘Indi’ in our name has taken on several new meanings -INDEPENDENCE from industrial chemicals and misleading naturals, INDIGENOUS wisdom inspiring our product formulations, INDEPENDENT thinking that is required to enable better beginnings, naturally!’
Because now we know better, that history will repeat itself.
History lists many once “safe” chemicals that are now proven to be harmful. In the case of baby care, chemicals like BPA, Formaldehydes, Phthalates, Parabens, and SLS are now banned. At Indimums, we remain sceptical, knowing today’s safe chemicals can be tomorrow’s toxins.
Truly better naturals…where herbs lead, not follow.
We create formulations where potent indigenous herbs like Soapnut aka Reetha (found in South India) are the main ingredients - they are also not at the end of a long ingredients list! Just the mere presence of a herb will not do; it has to be the hero ingredient and not the sidekick.
Better means less processed, more preserved.
We draw upon indigenous knowledge and hand processes in a chemical-free kitchen to keep ingredients as close to their original state as possible, ensuring that their full benefits are retained and not lost through excessive processing during production.
Better in caring for the planet & tribal farmers.
Our formulations are 100% biodegradable formulas that do not contaminate water and soil around us. Because being better for your baby should also mean being better for their future.
Our main ingredients are sourced from the tribal farmers of South India, where a community of women farmers are involved.
Our journey started with a bold mum.
Saumya, founder of The Indimums, was inspired to start her journey when her husband was denied a medication due to potential risks to their unborn child. This sparked her awareness about harmful chemicals affecting babies and kids in everyday
products. Now a mother of two, she set out to create a better alternative, which is wholly and truly natural.
An engineer from NIT & MBA from IIM, she received "Ideator of the Year" award from I.N.S.P.I.R.E for re-inventing traditional Indian herbs to make modern alternatives.