What We Wish Someone Had Told Us

Why Does Sourcing Real Reetha Make Indimums Sustainable?

Why Does Sourcing Real Reetha Make Indimums Sus...

saumya NR

Saumya, Founder | 5 min readSustainability is an easy word to print beside a leaf. It becomes more meaningful when a brand explains the choices behind it. For Indimums, reetha...

Why Does Sourcing Real Reetha Make Indimums Sus...

saumya NR

Saumya, Founder | 5 min readSustainability is an easy word to print beside a leaf. It becomes more meaningful when a brand explains the choices behind it. For Indimums, reetha...

Is Reetha A Better Alternative To Chemical-Based Baby Cleansers?

Is Reetha A Better Alternative To Chemical-Base...

saumya NR

Saumya, Founder | 5 min read Parents often use 'chemical-based' to mean a cleanser they worry will be too strong for baby skin. The concern is understandable, but the wording...

Is Reetha A Better Alternative To Chemical-Base...

saumya NR

Saumya, Founder | 5 min read Parents often use 'chemical-based' to mean a cleanser they worry will be too strong for baby skin. The concern is understandable, but the wording...

Why Has Reetha Been Used For Generations In Indian Households?

Why Has Reetha Been Used For Generations In Ind...

saumya NR

Saumya, Founder | 5 min readFor some families, reetha is not a new ingredient to discover. It is the dried fruit they remember soaking before a hair wash, or a...

Why Has Reetha Been Used For Generations In Ind...

saumya NR

Saumya, Founder | 5 min readFor some families, reetha is not a new ingredient to discover. It is the dried fruit they remember soaking before a hair wash, or a...

Why Does Reetha Work As A Natural Cleanser For Baby Skin And Hair?

Why Does Reetha Work As A Natural Cleanser For ...

saumya NR

Saumya, Founder | 5 min read The same ingredient can appear in a baby's wash and a household cleaner. That does not mean the products do the same job. Reetha...

Why Does Reetha Work As A Natural Cleanser For ...

saumya NR

Saumya, Founder | 5 min read The same ingredient can appear in a baby's wash and a household cleaner. That does not mean the products do the same job. Reetha...

Where Does Indimums Source Its Reetha From?

Where Does Indimums Source Its Reetha From?

saumya NR

Saumya, Founder | 4 min readAn ingredient list can tell you that reetha is in a product. It cannot tell you who grew it or how that harvest became part...

Where Does Indimums Source Its Reetha From?

saumya NR

Saumya, Founder | 4 min readAn ingredient list can tell you that reetha is in a product. It cannot tell you who grew it or how that harvest became part...

What Is The Difference Between Traditionally Soaked Reetha And Processed Reetha?

What Is The Difference Between Traditionally So...

saumya NR

Saumya, Founder | 5 min readOne reetha product shows whole soapnuts soaking in a bowl. Another lists an extract. It is tempting to assume the first is more authentic and...

What Is The Difference Between Traditionally So...

saumya NR

Saumya, Founder | 5 min readOne reetha product shows whole soapnuts soaking in a bowl. Another lists an extract. It is tempting to assume the first is more authentic and...