' True' Natural, Rooted In Indian-Wisdom

Chemicals are hiding behind the tags of “Plant-powered”, “Organic” and “Natural”. We have decided to re-invent babycare using Indian-Wisdom.

Promotes Natural Scalp & Skin Health

Our "Truly Natural" formulations provide the essential nutrients and care needed for healthy skin and scalp of your little ones!

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Tribe Favourites


Transform your little one's cleaning routine with the gentle protection & care of Nature's Own Soap!

Curated Bundles

For your littles one's special milestones and growth needs!

When We Say Natural, We Mean Truly Natural!

  • Truly Natural - Reetha

    Herbs are our main ingredients unlike others

    We source fresh herbs from the tribal farmers of North Karnataka

  • Next steps shows the addition of other natural ingredients such as shikakai,neem and essential oils.

    Natural effectiveness of ingredients preserved

    No excessive processing or any chemical processing. Meticulously handcrafting the herbs together

  • No chemical additives

    No chemical additives whatsoever

    By the way, we do use plant-based thickeners and food-grade preservatives so you can store them at home with ease


Ideator Of The Year

We strive to re-invent traditional Indian ingredients into "True Natural" alternatives that are safe and healthy for our little ones!

More About Us

Yes, Natural Products Can Be Effective!

  • testimonials

    Priti, Mumbai

    ...clothes feel clean and fresh even in Mumbai Monsoon. No Need for conditioner

  • testimonials

    Kajal, West Bengal

    ...Totally love the refreshing smell and the fact that it cleans well and doesn't leave any stickiness.

  • testimonials The Indi Mums

    Komal, Banglore

    ...I don't find any layer or smell of milk on my daughter's bottles. I like the mild basil fragrance

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Some Practical Tips For You


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