When it comes to caring for your little one, every ingredient matters. Many parents believe that the more a baby shampoo or body wash foams, the better it cleans. But here’s the truth — heavy lather doesn’t mean better cleaning. In fact, it often means more chemical additives, which can be harsh on your baby’s delicate skin and scalp.
At Indimums, we take a different approach. Our products are powered by Reetha (Soapnut) — a natural cleanser that gently removes impurities without the need for synthetic foam boosters. While our baby shampoo and wash may lather less than chemical-based alternatives, they clean just as effectively, minus the harsh side effects.
The Hidden Truth Behind the Foam
Most conventional baby products use chemical surfactants like SLS or SLES to create thick foam and bubbles. These synthetic lather boosters give the illusion of deep cleaning, but they can strip away natural oils and leave your baby’s skin dry, irritated, or prone to rashes.
Your baby’s skin is up to 30% thinner than an adult’s, making it far more sensitive to chemical exposure. That’s why choosing gentle, nature-based cleansers makes all the difference.
Nature’s Way: Reetha & Shikakai
Our Reetha and Shikakai-based formula relies on nature’s own cleansing agents. Reetha produces a mild, creamy foam that cleans effectively without removing the skin’s essential moisture. Shikakai, rich in vitamins, helps soothe and strengthen the scalp. Together, they provide a perfectly balanced cleanse that’s mild, safe, and naturally nourishing.
At Indimums, we skip foam-boosting chemicals entirely. Every drop of our cleanser is formulated to clean gently but efficiently, maintaining your baby’s natural skin barrier. The result? A happy, clean baby — without dryness, irritation, or tears.
So next time you notice your Indimums baby shampoo or body wash lathering less, know that it’s a sign of purity, not compromise. Less lather truly is better — especially for your little one.
Because better beginnings should start naturally!💚
